Kriebelkampen

After years of running camps and summer schools, Kriebelkampen wanted a branding that would visually reflect their core values more strongly:
care, love, creativity and imagination.

With these values in mind, and inspired by their existing mascot Kriki, I developed a new visual identity.

During the process, I connected with several team members and children themselves.
These interactions played a big role in shaping
the direction of the branding.