Mooi Gebaar

For my bachelor’s thesis, I developed an awareness campaign and product line about Flemish Sign Language.
I chose this topic out of genuine interest. It's a language I’ve always wanted to learn, and I saw this
as an opportunity to deepen my understanding
and encourage others to do the same.

The central theme of the campaign is imperfection. Learning a new language is an imperfect process, and I wanted to visualize and embrace that throughout the project.